Which are the most profitable online writing jobs in Kenya

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Can you make enough money by writing online? Freelance writing gives you flexibility, independence, and the potential to make millions of money. Whether you are looking for a career change, extra income, a side hustle, or the freedom to work from anywhere, online writing can be a good choice.  In this comprehensive guide, explore the top 10 online writing niches in Kenya with the highest incomes.

This guide analyses the most profitable online writing niches in Kenya. They include ghostwriting, copywriting, newsletters, self-publishing, content creation on social platforms, transcription services, academic writing, blogging, grant writing, resume and cover letter writing, and translation services.

learn the secrets of each online writing job and turn your passion for words into a lucrative endeavor.


Ghostwriting is a form of outsourced writing. You will create content on behalf of someone else who takes credit for your work. As a ghostwriter, you are responsible for writing books, articles, blog posts, or other written materials. But your name does not appear as the author. 

This type of online writing is a collaborative process. It typically involves you working closely with your client to understand their ideas, voice, and vision. You will then translate this into a written piece. 

Ghostwriting allows individuals who may not have the time, writing skills, or expertise to share their stories or ideas in a professionally written and published format. It is a collaborative process that requires trust and confidentiality between the ghostwriter and the client.


As a copywriter, your work is to write persuasive and compelling content. Your purpose is to promote a product, service, or brand. You need to use words that strategically communicate the unique value and benefits of your subject. As a form of marketing psychology, you need to evoke emotions, create desire, and ultimately, drive action or change your consumer’s behavior. 

As a skilled copywriter, you need to understand your target audiences’ needs, desires, and pain points. Use this knowledge to create engaging and persuasive copy content. It will need to capture attention, build trust, and convince the reader to take the desired action. The call to action can be, making a purchase or signing up for a service. 

Copywriting requires you to have a combination of creative writing skills, strategic thinking, and the ability to adapt to different industries and mediums.


Writing newsletters is a profitable freelance writing service you can offer. You will help businesses and individuals connect with their audiences through regular updates, press releases, and newsletters.  They will hire you to write compelling newsletters, that inform, entertain, and promote their brands. 

The demand for high-quality newsletter content offers a continuous stream of online writing assignments for you.  You need to establish long-term relationships with clients and secure ongoing, paid work. 

Apart from making money,  newsletter writing can build your reputation and expand your professional network in the online writing industry.


In self-publishing you you are the writer, editor, designer, marketer, and distributor of your own digital and print products. Some of the products you can publish are books, e-books, or online tutorials. Online novel writing will rely on modern technology to take control of the entire publishing process without a traditional publisher. 

The best self-publishing platforms you can use are Amazon Kindle Direct Publishing (KDP) and Smashwords. Some benefits of Self-publishing include; 

  • Speed You can produce and market your publications much faster.
  • Profits You can make and retain a higher percentage of royalties compared to traditional publishing.
  • Control You have full control over your creative process and intellectual property.

However, self-publishing can be costly in terms of time, effort, and resources.  

Content Creation on Social Platforms

How can you make money using the Social media platforms? Some of the benefits of using the Social media are; 

  • Growing a following or a fanbase
  • Build a personal or corporate brand.
  • Promote products or services
  • Collaborate with others. 
  • Monetize your efforts through brand partnerships, sponsorships, or advertising revenue.

As a profitable online writing niche, you can produce and share valuable content for your pages. It can also be done as a service to others. High-quality content is one that engages, informs, and entertains your audiences. 

Some of the leading social media platforms that allow monetization of user-generated content are Facebook, Instagram, Twitter (X), and YouTube, among others. Your content format can be in any form such as written posts, images, videos, podcasts, or a combination of these.

To make money, your content needs to capture the attention and interest of your target audience. Invest in understanding their preferences and needs. Focus on developing a consistent brand voice, and comply with the platform’s specific features and best practices.  You also need to stay up to date with latest trends. Engage consistently with your audience through comments and messages. Finally, analyze data to refine and optimize your content strategies from time to time. 

Transcription Services

Transcription is when you convert spoken language or recorded audio into written text. You will have to listen to audio recordings, which could be from interviews, meetings, podcasts, and more. You will then need to carefully turn the spoken words into a  written text.

To do transcription, you need to be a good listener, pay close attention to detail, and have a strong command of the language being transcribed. Many transcriptionists use special software or tools to help them with this process. Transcriptions are used in various fields, such as journalism, market research, legal proceedings, and academic research. The key in transcription is to be accurate and clear to ensure that the written text accurately represents the original audio.

Academic Writing

Are you passionate about research, writing, and education? There is a high demand for academic writing services you can tap into. It is the most famous and profitable online writing niche in Kenya. 

As an academic online writer, you will specialize one producing high-quality academic content.  These can be research papers, essays, and academic articles. Your clients can be high school, undergraduate, and master’s students, researchers, or academic institutions. 

Academic writing requires a deep understanding of various subjects, strong research skills, and the ability to present complex ideas in a clear and concise manner. You can look for work from the many online platforms and freelance marketplaces. These connect academic writers with clients seeking assistance with their academic projects.


Blogging is a highly popular and rewarding online writing niche.  It gives you the opportunity to express your creativity, share your knowledge, and engage with a broad audience. As a blogger, your work is to create and publish a wide range of content, including articles, personal stories, tutorials, product reviews, and more. This content can be featured on your dedicated blog or various blogging platforms.

What makes blogging truly appealing is its flexibility. It allows you to delve into diverse topics and discover your unique voice as a writer. It also serves as a platform for demonstrating your expertise, building a personal brand, and establishing connections with a vibrant community of readers and fellow bloggers.

Creating content that is both valuable and engaging, optimizing it for search engines, and promoting it through social media channels are key factors for success in the blogging niche. Blogging offers multiple avenues for generating income, such as sponsored posts, advertising, affiliate marketing, or even selling digital products

Grant Writing

Grant writing is a specialized and one of the most lucrative online writing niches. You need to use your persuasive writing skills to write proposals that secure funding for organizations, non-profits, or individuals. In your role, you must effectively convey the goals, objectives, and potential impact of a project or program. Besides, demonstrate a deep understanding of grant requirements and the ability to conduct thorough research. The key areas of grant writing are education, healthcare, and community development. 

Notably, this niche offers a fulfilling sense of accomplishment. It is because you can contribute to meaningful transformations. It can also be financially rewarding, with writers often earning fees or a percentage of the grant amount as compensation. 

Resume and Cover Letter Writing

Resume and cover letter writing are lucrative online writing niches in Kenya. It gives an opportunity to assist jobseekers in securing jobs and interviews.

Writers in this niche specialize in crafting tailored resumes and cover letters that emphasize a job seeker’s skills, experiences, and qualifications. They possess knowledge of industry trends, hiring practices, and the significance of applicant tracking systems (ATS) in optimizing resumes. By delivering professionally written documents, these writers aid job seekers in presenting themselves favorably, thereby increasing their prospects of securing interviews and job offers.

Online platforms, freelance websites, and professional networks serve as avenues for connecting writers with clients seeking help with resume and cover letter writing. This niche provides the potential for a steady workflow and reasonable compensation, allowing writers to apply their writing skills to support others in their job search efforts.


Embracing the opportunities in online writing requires passion, persistence, and a strategic approach. Whether you choose transcription services, academic writing, blogging, grant writing, or any other method, the key is to provide value to your clients and continually refine your writing skills. By combining your expertise with a professional approach, you can turn your writing skills into a sustainable source of income. Remember that these niches give you diverse avenues for success, and your choice should align with your interests and target audience, whether you’re in Kenya or anywhere else in the world.

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